MTS ropes in Imran Khan to improve its telecom subscriber base in Indian telecom market

Sistema Shyam TeleServices (MTS India) has signed
Bollywood actor Imran Khan as its brand ambassador.

The newly signed brand ambassador Imran Khan in a multiyear
contract will play an integral part across all MTS’ forthcoming campaigns.

I am excited to be a part of the 15 million strong MTS
family. What drew me towards a global brand like MTS was its energy and its
desire to connect and engage with people specially the youth. Given the times
we live in, a national telecom operator like MTS is also a big unifier,
connecting the nook and corners of our country. I am delighted to come on board
and be a part of the same journey,” Imran Khan said.

The signing of Imran Khan as the brand ambassador of
brand MTS has been facilitated by India’s celebrity management company, Kwan

Brand MTS is all about experimenting and doing things
differently. When we cross mapped these attributes, Imran came across as a
clear choice. Both believe in challenging the norm and being a Step Ahead when
it comes to their appeal amongst the youth. We are excited to have Imran Khan
as the brand ambassador for MTS and look forward to do some memorable work
together,” said Leonid Musatov, chief marketing and sales officer, MTS India.

In addition to MTS, Imran also endorses a global cola
brand and world’s leading denim brand.

MTS, the next generation digital brand with focus on data
market plans to leverage Imran’s association through mass media, online space
and a range of on ground initiatives across all its key markets.

By Team
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