Orange announced that it aims to strengthen its presence in Africa with the inauguration of the Orange Middle East and Africa operational head office in Morocco.
Orange chose to give its subsidiary, Orange MEA, which is headquartered in Casablanca Finance City Tower (CFC) in Casablanca, more autonomy in order to grow its business in the region. Alioune Ndiaye, the head of the subsidiary, has made several appointments of senior managers from countries in Africa and the Middle East.
Orange is one of the rare international groups to have made the strategic choice, 20 years ago, to seek to develop in Africa and the Middle East, said Stephane Richard, chairman and CEO of Orange.
Orange MEA, with an average annual growth rate of 6 percent, has demonstrated that its economic and financial model is robust, making it the leading region in terms of growth in the Orange Group.
France-based Orange Group said its activities contribute significantly to GDP across its footprint: 8 percent in Cameroon, 8.2 percent in Guinea, 11 percent in Côte d’Ivoire and 11.2 percent in Senegal.
Every year, Orange invests 1 billion euros in Africa and the Middle East in order to further improve the connectivity and performance of its networks.
Orange plans to reinforce its multi-services strategy so that diversified services represent 20 percent of the business by the end of the Engage 2025 plan period. Orange Money will achieve revenue of about 900 million euros. Orange Money is available in 17 countries and has 45 million customers.
Orange had 125 million customers on 30 October 2019 in 18 countries in Africa and the Middle East. Orange generated sales revenue of €5.2 billion in 2018 from the Africa and the Middle East region.
One African in ten is a customer of Orange Middle East and Africa and one African in thirty is a customer for Orange Middle East and Africa’s banking and financial services. Almost 30 percent of the Orange Group’s 4G customers reside in Africa and the Middle East.