Orange unveils phones with dedicated Facebook functionality in Africa and Europe

Orange will exclusively launch three new affordable phones with Facebook
integration across Africa and Europe from Q4 2011. 

With access to the widest range of phones with Facebook built-in under 
EUR 100, including the new ALCATEL ONE TOUCH 908F Android smartphone, Orange
customers can select the phone best suited to their needs.

This is part of Orange’s strategy to help customers get more from their digital
lives and provide access to mobile services such as Facebook to the widest
possible range of customers. 

“The rise of the smartphone and the explosion of social networks have
completely changed how people keep in touch and share content. Until now many
consumers across Africa and Europe have not had access to a phone that offers
deep Facebook integration at an affordable price,” said Yves Maitre,
senior vice president of Mobile Multimedia and Devices, Orange.

Facebook‘s social capabilities run through every feature of these phones, from the camera
to contacts with the dedicated ‘F’ key allowing instant uploading and
interaction. Orange customers can also purchase these handsets with affordable
bundles and tariffs that include unlimited Facebook access without extra data

“Orange and Facebook have a common goal of providing mobile social access
to people throughout Europe and Africa,” said Henri Moissinac, Head of
Mobile Business at Facebook.

Orange has set out a strategy to increase its original design manufacturer
portfolio from 15 to 20 percent to offer customers more choice across pre-pay
and post-pay segments. By growing the portfolio with partnerships such as this,
Orange is able to provide customers with high quality, affordable handsets
packed with intuitive, useful and unique services and features. 

Phones from this initial range will be available in more than 15 countries,
with Romania and Poland launching by the end of 2011, and more countries
launching the handsets throughout 2012.

By Team
[email protected]