Telecom Lead India: Certain peak hours of content consumption negatively impacted network performance of telecom operators by 30 percent.
Android smartphone and tablet data consumption patterns are similar in volume, with media players and Internet browsing consuming 70 percent of mobile data volume from devices running the operating system.
In comparison, media players, iTunes and browsers such as Safari make up the majority of iOS mobile data volume accounting for 75 percent of data volume for the iPhone and 95 percent for the iPad, according to Citrix’s ByteMobile Mobile Analytics Report for fourth quarter of 2012.
“This report serves as a vital resource for operators by demonstrating when capacity is strained throughout the day and what applications subscribers are using most,” said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix.
Subscribers generate greater demand for mobile video in the late evening hours of 10 to 11 p.m., which coincides with a social networking busy hour of 10 p.m., and differs from the 4 p.m. busy hour for consuming news, weather and maps.
Subscribers use Skype twice as much on the iPad than on the iPhone. iPhone users use Facebook Messenger three times more often than iPad users. 94 percent of subscribers use one of the top four messaging apps: Skype (30 percent), WhatsApp (24 percent), Viber (22 percent) and Facebook Messenger (18 percent).
Mobile application from Facebook is instrumental in driving user traffic to other sites which generate 77 percent of overall Facebook mobile data traffic volume. The five sites that generate the majority of this data traffic are YouTube, Twitter, Tumblr, Yahoo and eBay.
The majority of mobile network data traffic is from video and web traffic, with an average of 75 percent across the globe.
North America and Europe have similar mobile video traffic patterns, while South America and Asia have slightly lower video content consumption on mobile devices. The Middle East has the highest average of mobile video traffic by volume.
The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of the Citrix ByteMobile global tier-one customer base and provides insight into the current state of the mobile ecosystem.