Reliance Communications slashes 3G tariff

Telecom Lead India: Reliance Communications has announced new
3G rates. The mobile major offers 1 GB 3G data for Rs 250 per month and 2 GB of
3G data for Rs 450 per month.

With the new tariff, Reliance Communications is following the foot steps of GSM operators such as Airtel, Idea Cellular and Vodafone. 

Though the telecom industry has slashed 3G tariff by 70 percent, the consumers are apprehensive of network quality. Recently, a survey from Ericsson India pointed out that improvement in network quality can assist operators to ramp up customer additions.

The new Netconnect 3G data plans are now available across all 13
Reliance 3G circles, including Metros (Mumbai, Delhi, Kolkata).

The company’s Netconnect mobile broadband footprint is
already available in over 1,200 towns.

Reliance Communications said its My Best Plan is a customer friendly with its usage adaptive feature i.e. it
generates the lowest bill for any data usage by the customer. The plan is ideal
for a first time user by billing upto 6 GB 3G data for Rs 1250 and unlimited
usage at no cost beyond 6 GB of usage.

We would like our customers to enjoy our superior Reliance
3G network with the best broadband speeds for Internet access and uninterrupted
data usage at the most competitive price point across all segments. This will
ensure maximum benefits to our valued customers across 333 towns in 13 3G
circles,” said Sanjay Behl, group head Brand & Marketing, Reliance



3G Data Usage

Billed amounts (Rs)

Up to 1000 MB


Greater than 1000 MB, up to 6000 MB

250 + 20p/MB for usage above 1000 MB

Greater than 6000 MB (Speed throttled)


If the customer uses 2.5GB, the customer gets billed
for  Rs 250 as rental and Rs 300 extra usage (at Rs 0.2/MB for 1.5 GB), for
Rs 550.

Reliance Communications is trying to tap customers from
competitor’s network including Airtel, Vodafone, Idea Cellular, etc. 

On a 1GB plan from any other operator,  this
customer would have been billed for Rs 250 as rental and Rs 4,500 for extra
usage (at Rs 3/MB for 1.5 GB) a total bill of Rs. 4750. My Best plan will
save the customer Rs 4,200 pm on just 2.5 GB usage and saving will be much
higher with higher usage.

Reliance’s 3G data plan starts at Rs 750 per month. It is
the only operator to offer unlimited 3G data on the prepaid platform.

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