Sprint selects mobile network director from Smith Micro to optimize network experience for users

By Telecom Lead Team: Smith Micro Software, a provider of
wireless and mobility solutions, announced that Sprint has selected Mobile
Network Director to provide traffic management between networks (3G/4G /WiFi)
while maintaining a quality experience for its users.


Mobile Network Director helps Sprint meet unprecedented
growth in mobile data services. The intelligent device controls provided by the
solution can manage data traffic in targeted locations during peak traffic


While the majority of mobile operators have switched
smartphone users to tiered data plans, Sprint is committed to offering our
customers the best unlimited data plan in the industry,” said Fared Adib, vice
president of Product Development for Sprint.


Utilizing Mobile Network Director, Sprint can adjust
network selection on subscribers’ devices as they move between coverage areas,
enabling automated and seamless transitions between networks. Battery life on
devices is increased since Mobile Network Director can turn on and off device
radios as needed.


Improving the customer experience is the motivating
force behind Sprint’s choice of our new solution. We are excited to provide
Sprint with a solution that automatically selects the best network option for
the customer. Mobile Network Director makes the use of WiFi much simpler, which
is a great convenience for the customer at home and in office environments.
Testing has proven that WiFi management can actually improve battery
performance as well,” said William W. Smith, president and CEO at Smith Micro Software.


Sprint conducted extensive end users trials to evaluate
the impact of using Mobile Network Director with customers utilizing multiple
networks. The analytics proved that Sprint could improve the customer’s network
experience through this unique approach and the trial results have been very


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