T-Mobile USA appoints Michael Sievert as new CMO

Telecom Lead America: T-Mobile USA has appointed Michael Sievert as the new chief marketing officer.

T-Mobile USA appoints Michael Sievert as new CMO

John Legere, president and CEO of T-Mobile USA, said. “This is an exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”

Following the appointment of Sievert, T-Mobile’s acting CMO Andrew Sherrard will return to his position as senior vice president of marketing for T-Mobile’s contract business.

Sievert, in his 20 years, worked with companies such as Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble, as well as innovative tech ventures.

At Clearwire, Sievert helped lead that business to over 5x revenue growth and 10x+ customer growth in two short years.

Before Clearwire, Sievert was the co-founder and CEO of Switchbox Labs, a startup focused on pioneering technologies for Internet TV (and which he sold to Lenovo).

During his time as vice president and chief marketing officer at AT&T Wireless, he spearheaded a series of marketing campaigns.

He previously served as executive vice president, chief global marketing and sales officer, at E*Trade. Sievert has also served on the board of directors at Rogers Wireless, Switch and Data, and a number of venture-backed private companies over the years.

Most recently, Sievert served as CEO of Discovery Bay Games, a provider of mobile and tablet gaming accessories.

Recently, T-Mobile appointed John Legere as the company’s new president and CEO.

T-Mobile’s also announced its proposed merger with MetroPCS.

Recently, T-Mobile selected Gemalto’s LinqUs Trusted Service Manager (TSM) platform for rolling out NFC services.

Gemalto’s TSM platform will enable T-Mobile to ensure enough security to installation and management of NFC services across major European markets. This group-wide deployment will be implemented firstly in Poland.

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