Tariff War: MTS India launches Zero Paisa scheme to make unlimited MTS to MTS local and national calls

By Telecom Lead
 Sistema Shyam TeleServices (MTS India) has launched MTS Super
Zero for its new and existing prepaid voice customers.


customers will now be able to make unlimited MTS to MTS local and national
calls at a rate as low as Zero Paisa. Furthermore, customers availing
Super Zero can also enjoy free local and national SMSs.


recently predicted that new operators will be announcing cost effective schemes
to attract new customers.


Cellular tariff war in the offing


New operators are
offering low tariff at a time when telecom operators are showing poor


Airtel profit down 22 percent in Q3


tax provisions impacted Airtel’s net income to nosedive by 22 percent to Rs
1,011 crore in Q3 2011-12 from Rs 1,303 crore in the corresponding quarter
previous fiscal.


Airtel has posted 17.1 percent increase in consolidated income in Q3 FY 2011-12
to Rs 18,477 crore. India and South Asia showed 12.1 percent revenue growth
aided by improvement in realization rates. Africa revenues grew 16.1 percent
to  $1.05 billion.


In a short span of time, MTS in India has secured over 15
million wireless subscribers and under the MBlaze brand provides mobile
broadband services to more than 1.5 million customers in over 300 cities across
the country.


MTS’ Super Zero initiative
is to suit every pocket with choice of daily, weekly and monthly offerings. MTS
prepaid voice customers can avail this offer across India through
recharges ranging from Rs.17 up to Rs.147 from a retail network of 1200 branded
retail outlets and over
300,000 retail


We have specially
designed MTS Super Zero to empower our customers with the freedom to talk more
and stay connected with their friends and business associates. I am
confident that both our new and existing customers will find our Super Zero
initiative extremely exciting as it enables them to make calls at as low as
Zero Paisa,” said Leonid Musatov, chief marketing & sales officer at MTS


Sistema Shyam
TeleServices nationally operates its telecom services under the MTS brand with
over 15 million wireless customers.


The carrier said that
the launch of MTS -Super Zero’ is supported by a 360 degree
communication campaign involving above the line and below the line initiatives.


A few days back, MTS India announced a special offer for Mumbai residents to celebrate Valentine’s
Day. This Valentine’s Day, MTS offers a free helicopter ride over the skyline
of Mumbai for 10 lucky couples. 

Recharge amount


Additional benefit



Unlimited MTS to MTS
local & National calling

200 MTS to MTS local
and national SMS

1 day

Rs. 47

2.4 lakh seconds
MTS to MTS local calling and 60,000 seconds of national calling.

200 MTS to MTS local
and national SMS/ day

7 days

Rs. 147

2.4 lakh seconds MTS
to MTS local calling and 60,000 seconds of national calling

200 MTS to MTS local
and national SMS/ day

30 days


By Danish Khan
[email protected]