By
Telecom Lead Team: In an effort to address the growing demand
of mobile gaming, mobile service provider Tata Teleservices announced
that it has partnered with Exent to bring the first mobile game subscription
service to India.
The
new Tata mobile game offering built with Exent’s GameTanium is the first
and only all-you-can-eat subscription service offering unlimited game play of
the hottest games on Android.
India has emerged as one of the fastest growing
mobile game markets in the world. Projected to grow at a Compound Annual Growth
Rate (CAGR) of over 70 percent during 2010-2013 according to a recent report by
global market research firm RNCOS.
The company said millions of its customers will have
unlimited access to the best Android games like ZENONIA, Wave Blazer and
EDGE.
“By partnering with Exent, Tata DOCOMO customers can
now enjoy unlimited mobile gaming with access to the top Android games from
around the world,” said Sharad Arora, head mobility wireless solutions,
Tata Teleservices.
A recent study by Nielsen indicates that smartphone users
in India spend more than 40 percent of total active time on
data-centric activities. The company said that it seeks to capitalize on this
usage.
“Since the advent of smartphones, mobile game
play continues to grow globally each year and by partnering with Tata, we are
pleased to introduce GameTanium for the first time to users
in India,” said Peter von Schlossberg, president of Exent.
Recently, Tata DOCOMO announced that it is powering EduOlympiad, a competition for school
students with multiple levels to prove their genius at a national level.
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