Tata Docomo has unveiled rewards and retention program for channel partners and sellers to boost its post-paid services.
Tata Teleservices will offer Bonus Plus for sellers working for Club Premier Partners. The Bonus Plus lets the channel partners and sellers earn points basis activations done month on month which can be redeemed after a lock-in period of 3 months.
Channel partners and sellers can redeem the accrued points against items from the Bonus Plus website like mobiles, consumer durables, vouchers, etc. The strategy is to generate long term relationship with sellers in the TTL post-paid ecosystem.
Under the Bonus Plus program, every activation is awarded 100 points where each point is equal to Re 1. Accrued points can be used for redemption. A partner seller will get a joining bonus of 3000 points and will also enjoy a loyalty bonus on completion of 3 (1000 points), 6 (2000 points), 9 (3500 points) and 12 months (5000 points) among other benefits.
“Launching first of its kind program specially made for our large format channel partners aims at building a long term relationship with them,” said Elango Thambiah, president – Mobility, Tata Teleservices.
Tata Docomo aims at promoting healthy competition amongst its channel partners that will strive for retaining their club memberships and further, make attempts to graduate to higher levels. Bonus Plus would also address Seller attrition and improve productivity.
