Telecom Lead Asia: Telecom operators start monetizing subscriber data that will reach $1.5 billion by 2016.
Companies such as Oracle, IBM, UnboundID and Openwave Mobility will gain from the growth in the subscriber data market.
“We’re seeing growing operator momentum around the concept of monetizing subscriber data, whether in the form of brokering it to third-party advertisers and content providers, or assuming the role of ‘identity provider’ and providing authorization and authentication services to third parties based on subscriber information,” said Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics Research.
The challenge associated with these strategies is ensuring the data can be securely exposed in a way that complies with both customer preferences and regulatory constraints.
At present, several countries do not have adequate policies around subscriber data.
The global subscriber data management (SDM) market, including SDM software and services for mobile and fixed-line networks, will grow 38 percent in 2012 over 2011, according to Infonetics Research’s Subscriber Data Management Software and Services market size and forecast report.
By 2016, Infonetics expects the global SDM market is expected to reach $1.5 billion.
SDM is gaining steam with mobile operators in Latin America, as they deploy SDM software to streamline service provisioning and subscriber turn-up.
Analytics will play an increasingly important role in SDM, potentially driving partnerships between analytics vendors and SDM suppliers.
Though SDM has traditionally been the realm of network equipment suppliers that bundle SDM systems with front-end applications, there are a growing number of new entrants looking to capitalize on this opportunity by leveraging their enterprise data management or directory technology, including Oracle, IBM, UnboundID and Openwave Mobility.