Three UK today announced the appointment of Vodafone executive Jon Davies as Director of Digital, responsible for driving a digital focus and delivering the maximum customer benefit for its investment in new IT infrastructure.

Jon Davies will help to realize the opportunities that digital can bring the business, including developing the omni-channel and digital strategy.

Jon Davies joins Three from 6 years at Vodafone where he led digital and transformation in the UK. Prior to that, Jon held senior digital leadership positions at Adobe, Orange / France Telecom and Eurostar.

Jon Davies, Director of Digital, Three UK said: “This is an exciting role and I am looking forward to really shaping the digital direction of Three UK to help drive the growth of the business and the experience of our customers. I want Three to be not only the best digital experience in our industry, but to be known for great digital products and customer experiences beyond telecoms.”