By Telecom Lead Team: Japan is on the top of the top 15 countries in Asia Pacific based on non-voice mobile revenues in 2011. Japan non-voice revenues touched $41.55 billion in 2011 and it will forecast to reach $44.54 billion in 2012.

Thanks to demand for data, non-voice revenue in Asia Pacific will grow 9.3 percent to $116.98 billion in 2012 from $107.16 billion in 2011, according to Ovum.

China is the second leading country. China has recorded around $35 billion revenue from non-voice segments. Australia, South Korea and Indonesia are in third, fourth and fifth positions.

India is in sixth position with $2.61 billion revenue coming from non-voice businesses in 2011.

(Please see the chart at the end of the article)

Recently Ovum said that emerging market operators will continue to experience strong connections growth in 2012. Mobile broadband will be the main driver of this growth, but it will also act as a strategic disruptor.

Emerging market operators will continue to see double digit mobile connections growth in 2012. Large markets with relatively low mobile penetration, such as China, India and Indonesia, will be the key drivers of this growth.

Many emerging market operators went through a transitional period in 2011. Operators had to continue adjusting to slower mobile connections growth, tougher competition, more regulation and lower prices and margins. While many emerging markets are still expected to experience double-digit connections growth in 2012, few will report double-digit revenue growth,” said Angel Dobardziev, Ovum Telecoms Emerging Markets practice leader and co-author of the report.

The growth
of data traffic will also increase the demand for domestic and international
backhaul capacity that links emerging markets. Many operators will find that
they need to deploy strategies to better manage the considerable increase in
data traffic, which will increase the demand for traffic shaping and local
content-caching solutions.

 

The rapid
growth of mobile broadband will force emerging market operators to question
their role in the expanded mobile content and applications value chain. While
the shift to downloading content and applications from over-the-top app stores
appears to be inevitable, emerging market operators have not given up on their
ambitions to assume a role beyond that of a LEAN (low-cost enabler of agnostic
networks) player.

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