TRA UAE initiates 2nd phase of Taghtia to connect with customers

TRA headquartersThe UAE Telecommunications Regulatory Authority (TRA) has started to conduct a series of periodic surveys to determine the quality of services rendered by telecommunications operators across developing areas in the country.

The move is part of the second phase of the TRA’s ‘Taghtia’ initiative, which was launched last year. ‘Taghtia’ aims to achieve customer satisfaction and happiness via protecting the interests of these subscribers; upgrading the services of the UAE’s telecommunications segment and providing quick response actions to breakdowns and other network problems.

The surveys place key focus on testing, measuring and analyzing the services to identify weaknesses and addressing the issues in coordination with local operators, TRA said in a statement.

The second phase of ‘Taghtia’ is focused on the developing areas in UAE. The program includes a wider range of internal and external field surveys designed to assess the services of communications networks in areas like shopping malls, service centers, government offices, convention centers, stadiums, etc.

H.E. Hamad Obaid Al Mansoori, TRA director general, said the concept will promote healthy competition among local service providers through the continuous efforts of informing the public about the quality of services in developing areas.

The TRA’s initiative is being implemented under the guidance of H.H. Sheikh Khalifa Bin Zayed Al Nahyan, UAE President, who has constantly emphasized on the improvement and rendering of high-quality, world class services in developing areas and cities.

Mohammed Al Saadi, manager Telecom Networks Operations in TRA, noted that monitoring the efficiency of the network has begun since the launch of the ‘Taghtia’ initiative last year, where the surveys used to include internal and external areas using special devices. However, a general survey was already conducted to determine a specific way to monitor the quality of the network, without measuring the level of quality inside buildings.

The TRA has identified a set of standards by which the quality of the service of licensed operators is being assessed, which covers key points like the quality of voice services, data services that include measuring the level of mobile phone coverage, the success rate of completing calls, the success rate of making mobile phone calls and the percentage of calls outages ensuring that these available services meet the expectations of customers.

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Rajani Baburajan

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