Verizon Wireless announced that it has made investment in small cell technology to enhance its network in Auburn, Ala.

The strategy of Verizon Wireless is to address the data demands of football fans arriving on the Auburn campus for Saturday’s game. The investment in small cell technology will allow football fans to share messages, photos and videos using their wireless devices.

The investment strategy also assists Verizon Wireless to reduce pricing competition from Sprint and T-Mobile US.

Headquartered in New York, Verizon Wireless network processed more than 794 Gigabytes of data during a game in Tuscaloosa, Ala. in 2014.

“Small cells are an integral part of Verizon’s commitment to the customer experience to stay ahead of the growing demand for mobile data by boosting capacity,” said Gordon Cook, director, Network Engineering and Operations at Verizon Wireless.

As part of the expansion plans, Verizon has installed three small cells along South Donahue Dr. and Woodfield Dr. to expand the capacity of existing Verizon cells sites near campus to enhance tailgating, RV parking, as well as other game day activities. Small cells are connected to Verizon’s network using fiber provided by Auburn University.

In 2014, the company also made investment in for upgrading Distributed Antenna System (DAS) and activating new 4G XLTE technology at Auburn University’s Jordan-Hare Stadium.

The telecom network operator also invested more than $129 million in network enhancements across Alabama in 2014. Its total network investment in the state now totals more than $1.1 billion since the company was formed in 2000.

Verizon Communications has employee base of 177,900 and generated more than $127 billion revenues in 2014. Verizon Wireless has 110.8 million retail connections nationwide.

Baburajan K
[email protected]