Telecom Lead India: Mobile service provider Vodafone has
devised strategies to tap small and medium enterprises in India.
The telecom giant has announced Vodafone Drive into the
Big League contest.
SMEs with a turnover between Rs 10 crore and Rs 250 crore
and an employee base of less than a thousand are eligible to participate in the
Vodafone Drive into the Big League contest.
Short listed finalists get to present their cases to a
panel of experts where they will debate on a television reality series for the
coveted top spot.
Vodafone Drive into the Big League gave an opportunity
to small and medium enterprises to have their logo displayed on the Vodafone
McLaren Mercedes race cars and supported them towards an easier path to growth.
We are happy with the success of this initiative as it helped us making
significant in-roads into the small and medium business community. Encouraged
with the overwhelming response received last year, we are taking this
initiative forward in an attempt to give more enterprises an opportunity to
showcase how they have used technology to enhance growth,” said Naveen Chopra,
director, Vodafone Business Services, Vodafone India.
Vodafone received close to 80,000 entries for the first
season which resulted in M/s ABC Consultants taking centre stage with the race
drivers and having its logo on the Vodafone McLaren Mercedes cars.
Entries will close on August 31. It is open to all SMEs
across India. Over a period of 45 days, the qualifiers will be conducted at ten
prominent SME industry hubs – Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi,
Lucknow, Chandigarh, Coimbatore, Mangalore and Vishakhapatnam. Participants can
register themselves on www.vodafone.in/bigleague.