“Delighting our customers means that we are committed to constantly delivering products and services that really meet their needs,” said Uche Ofodile, chief marketing officer at Vodafone Ghana. “Our partnership with the Now Factory will allow us to do this in even more innovative ways”.
The Now Factory’s Mobile Moments solution will be deployed across Vodafone Ghana’s 3G network and will provide granular and meaningful measurements of the Quality of Experience (QoE) customers receive when using mobile data services, taking into account, the impact of different applications and smart devices.
“Our new agreement with Vodafone Ghana expands our presence in the fast-growing and exciting African mobile broadband market,” said Tom Morrisroe, CEO of The Now Factory. “By selecting our Mobile Moments solution, Vodafone Ghana is well poised to capitalise on the growing demand for smart devices and mobile applications.”
The Now Factory claims that it provides real-time insights into how customers use data services, enabling CSPs to optimise the customer experience and drive greater profitability. Its technology has been installed with over 35 network operators globally across 4 different continents.
