Telecom Lead Africa: Vodafone Ghana has selected The Now Factory’s Mobile Moments solution to better customer experience of 4.3 million subscribers.
Launched across Vodafone’s mobile networks in Ghana, one of the leading African telecom markets, Vodafone Ghana will have an accurate and real-time understanding of how its customers use mobile data services.
By providing visibility on how customers use mobile data services, Mobile Moments will enable Vodafone Ghana to optimize the customer experience in real-time, reduce operational costs and drive new revenue streams.
Since Vodafone Ghana is the second largest mobile network operator in Ghana, it needs to improve mobile customer experience across the region. Smartphone adoption in Ghana has seen significant growth over the last 12 months, as customers demand a richer and more interactive online mobile experience. To enrich this experience,
“Delighting our customers means that we are committed to constantly delivering products and services that really meet their needs,” said Uche Ofodile, chief marketing officer at Vodafone Ghana. “Our partnership with the Now Factory will allow us to do this in even more innovative ways”.
The Now Factory’s Mobile Moments solution will be deployed across Vodafone Ghana’s 3G network and will provide granular and meaningful measurements of the Quality of Experience (QoE) customers receive when using mobile data services, taking into account, the impact of different applications and smart devices.
“Our new agreement with Vodafone Ghana expands our presence in the fast-growing and exciting African mobile broadband market,” said Tom Morrisroe, CEO of The Now Factory. “By selecting our Mobile Moments solution, Vodafone Ghana is well poised to capitalise on the growing demand for smart devices and mobile applications.”
The Now Factory claims that it provides real-time insights into how customers use data services, enabling CSPs to optimise the customer experience and drive greater profitability. Its technology has been installed with over 35 network operators globally across 4 different continents.
