Vodafone Idea and STARZPLAY, a Lionsgate company, have announced the launch of Lionsgate Play in India.

With this partnership, Vodafone Idea will give customers access to the broad portfolio of entertainment content from STARZPLAY, a premium subscription platform from STARZ.

The service, which include multibillion-dollar global blockbuster franchises, will be available to Vodafone Play and Idea Movies & TV subscribers.

Commenting on the partnership, Avneesh Khosla, operations director – marketing, Vodafone Idea, said, “At VIL we strive to bring world class partnerships to our consumers with the singular focus to enrich their experience. With Lionsgate Play we are extremely excited at the prospect of offering premium world class English content to our consumers to enable them to enjoy the best that Hollywood has to offer.”

The partnership provides Lionsgate an opportunity to expand its service to a vast share of Vodafone Idea customers.

Vodafone Idea total mobile data subscriber base rose to 146.3 million in Q3 fiscal 2018-19 from 140.1 million in Q2 fiscal 2018-19 and 141.7 million in Q1 fiscal 2018-19.

As per the latest statistics from TRAI, Vodafone Idea has 33.98 percent share in the Indian wireless market.

“We are delighted to bring this premium service to India with a leading global platform like Vodafone which has such enormous reach and tremendous distribution expertise. Our partnership is the latest affirmation of the enormous role that telcos are playing in shaping the digital age of content,” said Rohit Jain, managing director of Lionsgate South Asia.