Vodafone Idea has launched VIC, an AI-powered digital customer service and support virtual assistant for its customers.

It is now live on the Websites, My Vodafone and My Idea Apps, and on one of the most popular messaging app, WhatsApp.

Vodafone Idea has simplified access for customers to get their queries, service requirements catered to, from the comfort of their homes. VIC enables Vodafone and Idea customers to get instant response on service requirements including bill payments, recharges, VAS, plan activation, new connection, data balance, bill requests and much more.

“VIC, an AI powered intelligent customer service platform, developed by our technology partner, ORISERVE, is an industry first initiative,” Vishant Vora, chief technology officer of Vodafone Idea, said.

Customers can access Vodafone Idea VIC Virtual Assistant 24×7, receiving seamless service and uniform customer experience for both Vodafone and Idea customers.

Vodafone Idea users will receive a link via SMS to initiate a conversation using VIC on WhatsApp. Alternatively, customers can click on the links or send a message on the numbers below, to access the service.