Vodafone India betting on wireline biz for growth

Telecom Lead India: Vodafone Business Services is targeting around  20 percent of its enterprise revenues coming from wireline services over the next 5 years.

Vodafone India currently has 0.1 percent market share in India’s wireline segment — a declining market that is dominated by BSNL with 68.34 percent share.

In fact, Vodafone added 1020 users in December 2012. But Vodafone’s focus is on enterprise business and number of users does not reflect its aggressive plans.

According to TRAI data, India’s wireline subscriber base declined from 30.87
million in November 2012 to 30.79 million in December 2012. Net reduction in wireline
subscriber base was 0.08 million. The share of urban subscribers has increased from
77.34  percent to 77.43 percent where as share of rural subscribers has declined from
22.66 percent to 22.57 percent.

The overall wireline Teledensity has marginally decreased from 2.53 in November
2012 to 2.52 in December 2012, with urban and rural Teledensity being 6.42 and 0.82
respectively. BSNL and MTNL, the two PSU operators hold 79.57  percent of the Wireline market share, TRAI said.

As per Vodafone India’s enterprise business strategy, it will launch a number of new offerings to businesses in the wireline space.

Vodafone’s wireline service is backed by a network infrastructure, comprising 120,000 kms of fibre backbone, over 350 PoPs across 130 cities and an ISO 27001 certified Network Operations Centre (NOC) for 24×7 performance management.

This robust network provides an enterprise with high-speed and secure links between its multiple offices spread across various locations (India and overseas), enabling it to respond rapidly to its customers in the fast evolving paradigm of digital communication.

Naveen Chopra, director – Vodafone Business Services, said: “Having built a robust infrastructure over the last three years, we are now looking at wireline services as a key revenue driver for Vodafone Business Services.”

The wireline services suite is a part of the total communication solutions, over and above the mobility and M2M services. This bouquet of integrated wireline services for businesses will ensure uninterrupted and secured communication and will especially empower Indian enterprises to keep pace with the evolution in digital communication.

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