Vodafone India unveils Vodafone RED for postpaid customers

Vodafone India has launched Vodafone RED service which is designed to integrate the offerings for voice and data for postpaid retail and enterprise customers.

Vodafone RED, according to company officials, eliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.

Commenting on the launch of Vodafone RED, Vivek Mathur, chief commercial officer, Vodafone India, said, “With ‘Vodafone RED,’ we offer our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members.”

The new service provides customers with pooling capability, hassle free billing, service differentiation, loyalty program, focus on safety and security and a dedicated relationship manager, Vodafone said.

With the rapid adoption of mobile internet and apps supported by the flourishing smartphone growth, customers are looking for better capabilities to manage their voice and data, so integration of both the offerings is an evolutionary step in the process of delivering best-in-class service experience, Vodafone said.

‘Vodafone RED’ currently offers the following four pricing options for consumers,

Vodafone RED

‘RED4Business’ is the service for enterprise customers

According to Naveen Chopra, director, Vodafone Business Services, higher smartphone penetration and bring your own device (BYOD) has changed the modern enterprise and their needs. ‘Red4Business’ is designed to anticipate and meet these needs.

‘Red4Business’ is available in three pricing options, viz, Red4Business 666, 999 and 1599.  The service I segmented into two user groups: IOIP (Individual Owned Individual Paid) and COCP (Corporate Owned Corporate Paid).


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