Vodafone India has invested over Rs 1,000 crore to expand its network and distribution and retail presence in Mumbai circle over the past 12 months.
The Capex (capital spending) is aimed at improving customer experience.
Vodafone has expanded its network footprint by adding over 1,200 new 3Gand 2G sites across Mumbai in the past 12 months. During this period, Vodafone has increased its exclusive retail footprint by rolling out 7 Vodafone Stores and 27 Vodafone Mini Stores.
Ishmeet Singh, business head – Mumbai, Vodafone India, said: “Vodafone now has 5000+ 3G sites in Mumbai circle. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives.”
3G has shown tremendous uptake and has been growing at 44 percent. Overall data contribution to circle service revenues is 25 percent.
Presently, Vodafone India has more than 202 retail outlets in Mumbai. Over the past 12 months, Vodafone has launched 10 Global Design Stores in Mumbai, as part of an initiative to offer an unmatched retail experience to its new age customers.
Vodafone India has a distribution network of over 85,000 agents. With more than 2.5 million customers, M-Pesa is the largest banking business correspondent in the country. Vodafone M-Pesa was launched in October 2013 in Mumbai and currently has 3800+ agents in Mumbai, and a customer base of over 2.5 lakhs.
