Multinational corporations (MNCs) in Asia-Pacific are
looking at managed mobility services as a potential solution to the problems of
managing the growing cost and complexity of mobility on an international scale.
Vodafone Global Enterprise (VGE) is the market leader in
managed mobility services. Vodafone has a significant presence in major
Asia-Pacific markets and a regional approach to MNCs in Asia-Pacific. It has a
significant number of customers, and a relatively mature managed mobility
offering.
It is followed closely by SingTel, which has significant
mobile assets in the region and has recently introduced a set of managed
mobility services and also figures as a market leader in the Ovum market
positioning.
The regional challengers (Telstra and Bharti Airtel), are
providers with a strong regional footprint but whose mobility portfolio for
MNCs is still under development.
The global challengers should also be considered
depending on the scope of services required. These are global service providers
with sophisticated mobility offerings but limited or no mobile network assets
in the region and a limited regional customer base for these specific services.
These players can offer mobility services in the region
as part of a global deal or for businesses with requirements where mobility is
combined with other fixed services in a more holistic approach to
telecommunication and ICT services” advised Castelli, based in Melbourne.
BT Global Services and Orange Business Services are the best examples, but
others are likely to join this group in the near future.
In the last group are the national giants (China Mobile
and China Unicom), whose presence in the scorecard is mainly because of the
growing importance of the Chinese market for MNCs and the fact that most MNCs
are still procuring their mobility services nationally.
These players have the potential to leverage the
expansion plans of the Chinese MNCs to expand services internationally, but
they will need to invest significantly in geographical coverage and
partnerships to complement their services portfolio.
Ovum recently asked 110 MNCs worldwide about the
importance of various mobility issues and cost management was rated by over 95
percent of the companies as either as either important or extremely
important.
“Given the difficulties multinationals have in
coping with the various aspects of mobility, it is no surprise that interest in
managed mobility services is growing. Such services help MNCs handle
relationships with mobile service providers, manage the device fleet, roll out
and manage secure data applications, analyze invoices, and allocate costs back
to departments or users. Enterprises will consider providers that help them
control expenses by offering centralized contracts and providing tools that
improve the visibility and management of costs.” said Claudio Castelli,
Senior Analyst.
Some providers are recognizing these customers’ demands
and a growing number of them are offering elements of managed mobility.
Ovum evaluated providers of
enterprise mobility services for MNCs in the region to help businesses to
select a provider based on services capability, reputation among customers,
vision, long-term commitment, and experience in the marketplace.
The report identified the leading providers of mobility
services for MNCs in Asia-Pacific today based on the scope of the study, which
included international roaming, remote access, mobile security services,
FMC/mobile UC, managed mobility, and mobilizing data applications.
“With significant variations across providers’
portfolios and varied geographical availability, and customers taking a diverse
approach to mobility, it is unsurprising that the competitive landscape of
mobility services for MNCs in Asia-Pacific is extremely fragmented. MNCs
recognize providers with strong presence in major markets or with significant
regional presence as their main international service providers for mobility
services, but those which combine both characteristics have the broadest
combination of strengths and score highest,” Castelli added.
By Telecomlead.com Team
[email protected]
