Zain deal with Uber gets recognition for the most innovative service

Zain Group HQ
Telecom research company Ovum has recognized the partnership between Zain Group and Uber as the most innovative service for November 2015.

Ovum reviewed 82 innovative services launched by telecom service providers around the world in its Telco Services Innovation Radar monthly summary.

The partnership between Zain Group and Uber was announced in September 2015. As per the deal, Zain is Uber’s main mobile service provider for any future Uber services in any country where Zain operates.

Zain Group, which has presence in 8 telecom markets in Africa and the Middle East, will be gaining from the potential to create incremental revenues, attract new mobile customers, and increase wireless customer loyalty as Uber is achieving continual growth across the region.

“As we transform Zain into a digital services company, partnering with technology providers such as Uber is a key component of our strategy,” said Zain Group CEO Scott Gegenheimer. The Middle East and North Africa is one of Uber’s fastest growing regions.

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