Project Reload is Zain KSA’s SAR 4.5 billion network upgrade and expansion plan.
Zain KSA significantly enhanced the customer experience – focusing on the quality, speed and coverage of 4G LTE data network.
Zain KSA also opened, or refreshed, 91 Zain branded points of sale in 2015.
Hassan Kabbani, chief executive officer of Zain KSA said: “Our customers become much more active members of the digital society in Saudi Arabia. Customers are consuming an ever increasing amount of our data services. Our strategy to offer mobile video streaming services in Saudi Arabia appears to be resonating well with consumers.”
Zain KSA said revenues grew 9 percent to reach SAR 6,741 million in 2015 and 7 percent quarter on quarter to SAR 1,672 million in Q4 2015.
Net losses of Zain KSA for the year narrowed by 23 percent to SAR 971 million, down from SAR 1,269 million during 2014, with Q4 net losses dropping by 5 percent drop to SAR 291 million, down from SAR 306 million during Q4 2014.