35 percent of all TV and video viewing is spent watching Video-on-Demand (VoD), according to the annual Ericsson ConsumerLab TV & Media Report.
The report said VoD is meeting consumer needs. Consumers now spend six hours per week watching streamed on-demand TV series, programs, and movies – this has more than doubled since 2011, said Ericsson.
MAJOR VIDEO TRENDS
# Over 50 percent consumers watch streamed on-demand video content at least once a day, up from 30 percent in 2010
# People spend 6 hours a week watching streamed TV series, programs and movies on-demand
# 8 out of 10 teenagers watch on-demand TV and video daily
# In the US, 86 percent of smartphone users watch video content on their phones
# 71% increase in the number of consumers that watch video on their smartphones since 2012
# In the US, tablets have 588 average viewing minutes of Netflix per user, compared to 252 minutes for smartphone
# In the US, 4G users spend 2.5 times the amount of data on their TV and video viewing than 3G users
61 percent watch on their smartphones today, an increase of 71 percent since 2012. When taking tablets, laptops, and smartphones into consideration, nearly two thirds of time spent by teenagers’ watching TV and video is on a mobile device.
User-generated content (UGC) platforms account for a growing share of consumers’ TV and video viewing. Close to 1 in 10 consumers watch YouTube for more than three hours per day, and one in three now consider it very important to be able to watch UGC on their TV at home.
The increasing prominence of UGC-rich platforms, like YouTube, has resulted in a popularity boost for educational and instructional videos, with consumers watching an average 73 minutes of these videos per week.
“The continued rise of streamed video on demand and UGC services reflects the importance of three specific factors to today’s viewers: great content, flexibility, and a high-quality overall experience. Innovative business models that support these three areas are now crucial to creating TV and video offerings that are both relevant and attractive,” said Anders Erlandsson, senior advisor, Ericsson ConsumerLab.