Growth drivers in the China 4G market include mobile data allowances, reduced service fees, and convenience to upgrade.
Fees and bundled packages remain the main cause of dissatisfaction for consumers using or considering 4G networks currently.
Three Chinese telecom network operators — China Mobile, China Unicom and China Telecom – offered cumulative data allowances to benefit consumers that allow them to keep unused data to the next billing date.
Dissatisfaction is likely to occur because consumers are unable to find flexible plans that leverage their individual needs for voice calls, text messages and mobile data combined. Consumers may need more voice call allowance while unused data is left over every month.
It would be advantageous if consumers could convert unused minutes or data into what they really need from their monthly plan.
“Furthermore, consumer adoption of 4G is likely to drive up music and video streaming consumption on mobile networks. Providing and promoting unlimited data packages for specified music or video services will bring a win-win situation to both mobile operators and music/video service providers,” said Alvin Wu, report author and senior analyst at Strategy Analytics.