Huawei overtakes Microsoft to become 3rd largest phone vendor

Huawei has captured 7 percent market share in Q2 2015 and overtook Microsoft to become the world’s third largest mobile phone vendor for the first time ever.

Samsung, Apple, Huawei, Microsoft and Xiaomi are the top 5 phone makers in Q2 2015, said Strategy Analytics.

Mobile phone shipments grew 2 percent to reach 435 million units in the second quarter of 2015 — due to slowing demand for handsets in China, Europe and the US.

Smartphones accounted for 8 in 10 of total mobile phone shipments during the quarter.

Samsung phone shipments dipped 7 percent and shipped 89.0 million mobile phones, capturing 20 percent market share in Q2 2015. Samsung has stabilized volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia.
Global Mobile Phone Vendor Shipments and Market Share in Q2 2015
Apple grew 35 percent annually and shipped 47.5 million mobile phones for 11 percent worldwide market share in Q2 2015. Apple outperformed as consumers in China and elsewhere upgraded to bigger-screen iPhone 6 and 6 Plus models.

Huawei shipped 30.6 million mobile phones and captured 7 percent market share. Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular.

Microsoft shipped 27.8 million mobile phones and captured 6 percent market share. Microsoft’s 6 percent global mobile phone share is sitting near an all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 models later this year.

Xiaomi shipped 19.8 million mobile phones and captured 5 percent hare – thanks to China mobile phone market. Its international growth is slowing and Xiaomi is facing intense competition from Huawei, Meizu and others. Xiaomi may struggle to hold on to its top-five mobile phone ranking in the coming quarters.

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