Huawei, TCL-Alcatel, and LG have gained share in the global tablet market in Q1 2015, said Strategy Analytics.

On the other hand, market leaders Apple and Samsung suffered double-digit shipment declines in Q1 2015.

The global tablet market fell 8 percent in Q1 2015 year-on-year.

The report said smaller vendors are picking up steam in this environment, but Apple and Samsung are using 2015 as a rebuilding year for future growth.

The year 2015 will be the year that Samsung pares down its large product portfolio to focus on a tighter circle of strong performers in the mid to low price tiers such as Tab S, Tab 4, and the new Tab A.

Huawei shipped 1.3 million units, a 147 percent increase, putting Huawei’s total Tablet market share at 2.4 percent and 3.5 percent in the Android Tablet market.

Strategy Analytics predicts that North America will account for 28 percent of global tablet shipment volumes in 2015 and the region’s Tablet user penetration will reach 49 percent in 2015.

“Apple has begun a marketing campaign to revive sales after a five quarter slump. Recent history has shown that thinner and slightly faster SKUs aren’t going to bring iPad back to growth, but their work to address enterprise Tablet usage with IBM on the MobileFirst partnership and some new features rumored for upcoming models will position the company well for long-term growth,” said Peter King, service director, Tablet & Touchscreen Strategies.

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