Samsung is leading the India tablet market with 24.9 percent share in the first quarter of 2014, while Datawind has 15.9 percent and Apple has 10.2 share, said Cybermedia Research.

Indian tablet market saw shipments of 746,463 units in Q1 2014 with a 17.5 percent decline.

Samsung retained tablet dominance thanks to the availability of diverse product portfolio with offerings at various price points, screen sizes and connectivity perspective.

Apple moved back to the top three position thanks to its marketing campaign and sales of iPad Mini that contributed almost 60 percent of Apple’s total India iPad shipments.

The number of tablet vendors has reduced to 30 from 68 in Q2 2013.

The market is expecting some action on how the 7-inch Tablet PC market, which currently contributes close to 80 percent of total sales, will emerge from the expected stiff face-off from Phablets.

Faisal Kawoosa, lead analyst, CMR Telecoms Practice, said: “The Tablet shipment results are very much in line with our expectations. BIS certification issues had a temporary impact. However, rise in popularity of Phablets has diminished the significance of Tablets among potential consumers, particularly in the sub Rs 15,000-20,000 price category.”

Enterprises consumed around 22.1 percent with tablet shipments touching 0.17 million to businesses across India.