Lenovo takes third place in India smartphone market, Micromax suffers

Lenovo phone launch
Telecom industry research firm Canalys today said Lenovo has grabbed third position in India smart phone market.

The Indian smart phone market saw a healthy double-digit percentage increase in shipments year on year, despite sequential declines from some significant players.

Samsung Electronics has extended its lead at the top of the smartphone market, with its devices accounting for around a quarter of the Indian smart phone market.

Micromax held second place, with annual shipments falling by more than 20 percent, primarily due to inventory build-up in its distribution network.

Lenovo and Motorola’s combined shipments were just short of 3 million units, up almost 60 percent year on year, moving them past Intex to take third place in the market.

Along with Micromax, Intex, Karbonn and Lava suffered sequential declines in smartphone shipments.

“Local device players are finding it tough to compete with global vendors on product quality, making it hard for them to push products into higher price bands,” said Canalys Mobility Analyst Rushabh Doshi.

Chinese smartphone vendors such as Vivo and Xiaomi continue to make inroads with low-cost LTE smartphones.

Chinese device vendors are instead investing heavily in marketing, building brand recognition and cementing their place in the market.

Baburajan K
[email protected]