Mobile services revenue in Thailand to drop 12.6% in 2020

AIS will lead the mobile services market in Thailand in terms of mobile subscriptions in 2020, followed by TrueCorp.
Forecast on mobile services revenue in Thailand
AIS will retain its leading position through 2025, supported by the operators’ investment in 5G network expansion to drive 5G user base.

Mobile services revenue in Thailand is set to drop 12.6 percent in 2020 due to the adverse impact of COVID-19 crisis on mobile subscription growth and mobile service average revenue per user (ARPU) levels, according to GlobalData.

Mobile subscriptions in Thailand will decline by 2.1 percent in 2020 as a result of the challenging economic environment amid COVID-19 outbreak, which has led to a slowdown in new subscriber acquisition.

Free mobile services and extra mobile data allowances provided at no additional cost by the operators to support their subscribers amidst the pandemic dragged down mobile ARPU levels and along with it the total mobile service revenues during the year.

Mobile service revenues in the country will increase at a compounded annual growth rate of 3 percent over the forecast period, supported by the recovery in mobile subscription growth and growth in the adoption of high ARPU yielding 5G services.

4G will remain the leading mobile technology in Thailand, by subscription share until 2024. 5G will surpass 4G subscriptions and account for 56.2 percent of the mobile subscriptions by 2025, Anshika Gandotra, telecom analyst at GlobalData, said.