Only 62% US consumers know about connected cars

Audi connected cars image
Three out of every four consumers said they consider connected car services an important feature in their next car purchase, according to a new AT&T Drive Studio and Ericsson study.

The data was sourced from customers likely to buy a car in the next 3 years in the United States, Germany, Brazil, Mexico and China and the survey was conducted in July 2015.

62 percent of US survey respondents are aware of the term connected car, which is connected to Internet.

The Wi-Fi hotspot ranked as the No. 1 feature that US customers are willing to purchase for their car.

Almost 75 percent of those surveyed globally, after learning about connected car services, consider them an important feature in their next car.

78 percent of car buyers globally would delay a purchase by one year to buy a car with connected car services from their preferred brand.

When priced, US consumers prefer to add their connected car wireless connectivity to a shared data plan.

“For the second year in a row, we are witnessing a growing trend where consumers in different parts of the world are not only increasingly aware of the term connected car, but they are placing greater importance on connected car features and services,” said Orvar Hurtig, vice president, Ericsson Global Services and Head of Industry and Society at Ericsson.

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