The pay-TV market will generate $324 billion in service revenues, while nearly 57 percent of pay-TV subscribers will be HD subscribers by 2019, said ABI Research.
The pay-TV market is expected to grow 5 percent to cross 924.4 million subscribers in 2014, said the report. IPTV market is expected to grow 14 percent in 2014, while satellite TV platform will increase 7 percent. Cable and terrestrial TV platforms are expected to grow at around 3 percent.
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The growth of cable TV market growth is driven by the Asia Pacific and Latin America. Asia Pacific and Latin America will add over 13 million subscribers in 2014 while the cable TV market in North America is expected to decline 1 percent in 2014.
In Q3 2014, major cable TV operators in North America lost over 400,000 TV customers, although cable companies are doing well in broadband.
Netflix and TiVo, which are offering video streaming services for less than $10 per month, are posing challenges to traditional pay-TV operators.
Some of the trends include Netflix’s deals with pay-TV operators in Europe to offer streaming service to European broadband customers and decision of Cogeco, Rogers Communications, and Shaw Communications in Canada to offer Netflix’s video streaming service to their broadband users.
