Reliance Jio grabs 8% smartphone share in Q1

Reliance Jio share in smartphones
Reliance Jio, the 4G telecom operator, has 8 percent share in the Indian smartphone market in the first quarter of 2016, according to CMR’s India Mobile Handset Report.

The Reliance Group is selling smartphones under the LYF brand across the country to bolster its 4G roll outs — on commercial basis — in India in the second half of 2016.

The number one smartphone brand in India is Samsung with 28 percent share.

The share of Micromax was 16 percent.

Intex Technologies share in the Indian smartphone market was 12 percent, while Lenovo had 9 percent.

The size of the Indian smartphone market was 23.6 million in Q1 2016, showing 21.4 percent growth year on year and 7.4 percent dip quarter on quarter.

India shipped 52.8 million handsets — both smartphones and feature phones — in Q1 2016 against 55.4 million in Q1 2015, registering 4 percent dip y-o-y and 12.8 percent drop q-o-q.

Handsets made out of India contributed 67 percent to the sales. Among the handsets produced out of India, 66 percent of the Smartphones and 60 percent of the 4G Smartphones were manufactured in India itself.

Average selling prices for smartphones shot up to Rs 12,983 in Q1 2016 from Rs 10,364 in the first quarter of 2015 and Rs 12,285 in Q4 2015.

Price band of Rs 10,000 – Rs 15,000 contributed 22 percent towards the smartphone shipments.

“This increase has been due to introduction of shipments by LeEco and launch of new handsets / significant increase in shipments from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in Rs 10,000 – 15,000 price bands.

Lenovo’s K4 Note, LeEco’s Le 1S, Micromax’s Canvas Mega 4G, Huawei’s Honor 5X and Intex’s Aqua Freedom have done exceptionally well in this price band.