How Samsung, Apple, Huawei, Lenovo, Xiaomi performed in 2015

How smartphone makers performed in 2015
Market research agency IDC has shared the latest smartphone market share report for 2015 and Q4 2015 — showing the performance of Samsung, Apple, Huawei, Lenovo and Xiaomi.

The smartphone market share of Samsung fell to 22.7 percent in 2015 from 24.4 percent. But Samsung’s smartphone shipments grew 2.1 percent to 324.8 million.

Apple increased its smartphone share to 16.2 percent from 14.8 percent. Apple, despite a setback to iPhone 6s and iPhone 6s plus, sold 231.5 million smartphones last year, achieving an annual growth of 20.2 percent.

Huawei sold 106.6 million smartphones — one third of Samsung — last year to achieve 44.3 percent growth in the year 2015, said IDC. Huawei’s smartphone share rose to 7.4 percent from 5.7 percent.

Lenovo (including Motorola) sold 74 million smartphones, achieving 24.5 percent growth in smartphone shipments in 2015. The smartphone market share of Lenovo increased to 5.2 percent from 4.6 percent.

Smartphone share in 2015 by IDC

Xiamoi shipped 70.8 million (+22.8 percent) smartphones to gain market share of 4.9 percent (4.4 percent), said IDC.

IDC said smartphone vendors shipped 399.5 million units during the fourth quarter of 2015, clocking 5.7 percent growth against 377.8 million units in the last quarter of 2014.

For the full year, the worldwide smartphone market rose 10.1 percent to 1432.9 million units from 1301.7 million units in 2014.

Huawei performance

Melissa Chau, senior research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, said: “While there is a lot of uncertainty around the economic slowdown in China, Huawei is one of the few brands from China that has successfully diversified worldwide, with almost half of its shipments going outside of China. Huawei is poised to be in a good position to hold onto a strong number 3 over the next year.”

Huawei became the fourth mobile phone vendor in history to ship over 100 million smartphones in a year (preceded only by Nokia, Samsung and Apple).

Baburajan K
editor@telecomlead.com