Samsung has retained its leadership in the India phone – feature phones and smartphones — market in Q1 2015.
While Samsung has improved its market share, Micromax declines and Microsoft remains more or less static.
Intex maintained its third position, said CMR’s India Monthly Mobile Handsets Market Review, 1Q CY 2015.
Micromax phone share declined to 12.1 percent, while its smartphone share rose to 16.2 percent as compared to 14 percent and 17.8 percent in Q4 2014, respectively.
In Q4 2014, Micromax was behind by 1.2 percent compared to Samsung in the mobile handsets market and in the smartphones segment the gap was 5.9 percent. In Q1 2015, these gaps have increased to 6.4 percent and 11.7 percent, respectively.
Microsoft has 9.6 percent share in Q1 2015 compared to 10.8 percent in the previous quarter in the mobile handsets market.
Intex has 9.2 percent market share in Q1 2015, an increase of 1.3 percent.
The India mobile phone market fell 15 percent to 53 million in Q1 2015 over Q4 2014.
Of the 53 million mobile handsets shipped during the first quarter, 37 percent or 19.5 million were smartphones. Smartphone shipments in India declined 7 percent in Q1, while feature phones fell 18 percent quarter on quarter.