SVOD subscribers in SAARC countries have reached 2.8 million in the second quarter of 2017 from 1.5 million in the second quarter of 2016.

India SVOD market contributes up to 82 percent of the subscribers in the SAARC region, according to Dataxis.

Hotstar, SonyLIV, Hungama, BigFlix, Box TV, Ditto TV, Eros Now, VOOT etc. are the major SVOD companies in India.
Most of the Indian players have AVOD based services with some SVOD and mainly with a Freemium business model. New players entering the Indian VOD market is rather focusing on SVOD based paid model.

Domestic SVOD players are more dominant in terms of subscribers than their international counterparts. VOOT launched its services in the first quarter of 2016 and ALT balaji in the fourth quarter of 2016.

International SVOD players such as Netflix, Amazon Prime Video and ViU have launched their service in India. International SVOD players account for 18 percent of the total SVOD subscriber base for the second quarter of 2017.