Video traffic will grow 55 percent per year until 2020, driven by video streaming services and increasing prevalence of video in online content, according to Ericsson Mobility Report.
Mobile video traffic will constitute around 60 percent of all mobile data traffic by the end of 2020 — largely driven by shifting user preferences towards video streaming services, and increasing use of video in online content including news, advertisements and social media.
Heavy data users represent 10 percent of total subscribers but generate 55 percent of total data traffic. Video is dominant among heavy users, who typically watch around one hour of video per day, which is 20 times more than the average user.
70 percent of world’s population will be using smartphones by 2020, said the report.
Advanced mobile technology will be globally ubiquitous by 2020 with 70 percent of people using smartphones and 90 percent covered by mobile broadband networks.
Smartphone subscriptions will more than double by 2020, reaching 6.1 billion. Almost 80 percent of these new subscriptions will come from Asia Pacific, Middle East and Africa.
By 2020, 80 percent of all mobile data traffic will come from smartphones. North America and Europe will continue to have highest data usage per smartphone.
Smartphone subscriptions will more than double, reaching 6.1 billion, 70 percent of the world’s population will be using smartphones, and 90 percent will be covered by mobile broadband networks.
Almost 80 percent of smartphone subscriptions will be added by year-end 2020 will be from Asia Pacific, the Middle East, and Africa.
Smartphone data is predicted to increase ten-fold by 2020, when 80 percent of all mobile data traffic will come from smartphones.
Average monthly data usage per smartphone in North America will increase from 2.4 GB today to 14 GB by 2020.
Rima Qureshi, senior vice president, chief strategy officer, Ericsson, said: “We see the potential for mass-scale transformation, bringing a wealth of opportunities for telecom operators and others to capture new revenue streams. But it also requires greater focus on cost efficient delivery and openness to new business models to compete and remain effective.”
Ericsson said there will be 26 billion connected devices by 2020.
