At the same time, the share of Android OS in tablet space will decrease to 59 percent in 2019 from 68 percent in 2015, while Apple iOS share will be steady from 22 percent to 23 percent.
Microsoft Windows tablet shipments rose 58 percent annual rate in the first 9 months of 2015 and momentum will carry through the holiday season to reach 22 million shipments for the full year, or 10 percent of the total market.
BlackFriday deals are knocking off at least $100 from Apple iPads, Samsung Galaxy Tabs, and LG G Pads, among many other deals around the industry.
On top of this, Apple has strengthened its position among enterprise and prosumer users with the iPad Pro release this month, opening the tablet market to even greater penetration of higher-tier prosumers, creatives/artists, and enterprise users.
The success of 2-in-1 tablets like Asus T100, Acer Switch, and Lenovo Miix 700 and Slate Tablets like the iPad Pro and Surface Pro 4 will introduce more stability for overall ASPs. Premium price tier Tablets will play an important role in the market, particularly in the enterprise market and as PC replacements in general.
“As enterprises become open to the wide scale deployment of tablet platforms, Microsoft has a key advantage in that its operating systems are found on the vast majority of PC and servers within the enterprise, potentially providing a smoother integration of tablets using the Windows OS into the enterprise,” said Peter King, research director, Tablet & Touchscreen Strategies service.
Most, major vendors will have premium tier Windows tablet offerings by the end of 2016 to address prosumers and enterprise currently served by Microsoft’s Surface Pro line.
Windows tablets take significant market share from Android tablets on the low end and compete head-to-head with iPad in the high and premium segments, said Strategy Analytics.