CASE STUDY: TomTom HD Traffic saves drivers up to 30% commute time

Telecom Lead Europe: According to independent research
conducted by the German Aerospace Centre (DLR), solutions with TomTom’s
real-time traffic information save drivers the most time and money.

According to the study, products powered by TomTom’s HD
Traffic reduce average drive times by 13 percent and up to 30 percent in
congested areas. HD Traffic is TomTom’s real-time traffic technology and is
used in products ranging from portable navigation devices (PNDs), smartphones,
automobile infotainment systems, and government traffic management centers. In
addition to reduced commute times, the study showed that TomTom outperforms the
competition at minimizing fuel costs and reducing impact on the environment.

The DLR study included extensive drive tests in and
around the city of Berlin, Germany. The study is based on a typical commute
lasting 30 to 40 minutes each way. Compared to the other navigation products in
the study, TomTom’s HD Traffic performed best overall– for a typical commuter
this 13 percent savings can add up to 50 minutes of travel time per week or
about 40 hours per year.

Smart routing technology combines accurate historic and
real-time traffic information to significantly reduce drive times. In addition
it may also help to reduce travel times for all drivers by spreading the traffic
load to other routes. On top of that, fewer stops caused by traffic congestion
lead to less fuel consumption and ultimately less CO2 emissions,” said Karsten
Lemmer, director of DLR’s Institute of Transportation Systems.

The research conducted by DLR validates our claim that
HD Traffic saves users precious time in a busy world and helps to offset the
rising cost of fuel. Furthermore, the study also supports TomTom’s analysis
that efficient traffic planning and routing can lead to better usage of available
road capacity, benefitting all drivers,” said Harold Goddijn, CEO of TomTom.

TomTom is a global supplier of location and navigation
products and services. We provide consumers and enterprise, government and
automotive industry customers with digital maps, traffic intelligence,
navigation software, PNDs, automotive systems, fleet management services,
smartphone apps, fitness devices, POIs and speedcam intelligence.

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