ZTE leads broadband CPE devices market with 16% share in Q3 2012

Telecom Lead Asia: ZTE has shipped 26.6 million broadband CPE devices to lead the market with 16 percent share in the third quarter of 2012.

The Chinese ICT solutions and telecom equipment provider has a strategic presence in DSL broadband market.

ZTE’s strong presence in the Asian Market, especially China domestic market has fuelled the growth in Q3, according to ABI Research.

ZTE, which is facing U.S. Intelligence Agency probe on security threats due to the company’s proximity to the Chinese government, struggles to find a foothold in North America.

On 17 October 2012, ZTE said it had the highest share of both overall sales and shipments, at 10.3 percent and 15.8 percent respectively, among major fixed broadband terminals vendors for the past rolling 4 quarters.


Quoting Infonetics, ZTE said over the period from H2 2011 to H1 2012, the worldwide overall sales of fixed broadband terminals rose 11 percent y-o-y to $7.19 billion and the overall shipments increased 12 percent y-o-y to 175 million units.


Zhu Yongxing, vice president of ZTE, said the company works with operators to provide products adapted for home users, including end-to-end service platforms, management platforms, bearer networks and home terminals. The products enable abundant applications and carrier-class QoS assurances, while offering a great user experience and minimizing the total cost of ownership and energy consumption of the solutions that are based on them.


As a fixed-network equipment supplier, ZTE has always maintained rapid growth in fixed broadband terminals and constantly won orders from top-tier operators. In China, Europe, the Middle East, Africa and Latin America, in particular, ZTE holds a large market share.

By Q3 2012, ZTE’s Broadband CPE had entered over 80 countries and regions, with overall shipments surpassing 90 million units and shipments to main European operators jumping more than 100 percent y-o-y. ZTE’s broadband CPE has been deployed on a large scale in developed countries of Europe including France, Germany, the Netherlands and Spain.

According to ABI Research, ZTE’s Chinese rival Huawei leads the fiber ONT market in Q3 2012. This is mainly due to Huawei’s dominant role in the Broadband China initiative, China’s program to deliver fiber-optic broadband with a target to reach 250 million homes by 2015.

Cisco dominates the cable CPE market with 21 percent overall market share. Its strong presence in the U.S. market with the largest cable broadband subscriber base has been pivotal for its success but Arris and D-Link are steadily gaining ground in the market.


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