Pay TV and OTT(SVOD) subscribers in SAARC countries is projected to reach 371 million in 2023, growing at a CAGR of 7.4 percent compared to 226 million in 2017.

India is the biggest market among SAARC countries, accounting for 81 percent of the total Pay TV and OTT subscriber base, Dataxis said.

The Pay TV and OTT revenues in SAARC will be reaching $18 billion in 2023, growing at a CAGR of 9.4 percent.

India will contribute up to 80 percent to the total Pay TV and OTT revenues, accounting for $14.7 billion out of the total SAARC revenues.