5th Finger announced that its latest RedShop Mobile
platform is aimed at making mobile a significant incremental revenue source for
retailers. The solution drives foot-traffic, provides in-store decision support
and enables mCommerce with branded apps and mobile sites.

 

5th Finger’s latest RedShop Mobile platform provides retailers in-store
mobile apps and mobile sites that can make a measureable impact in revenue.

 

The
successful RedShop Mobile platform is already in making a difference for large
Retailers such as Jo-Ann Fabric and Crafts and JoS. A. Bank with more to be
announced soon. 5th Finger’s latest platform release is able to make a significant
impact on retailer’s revenue through solutions tailored to the in-store
experience.

 

RedShop
Mobile’s recent launch includes retail centric modules. The platform’s m-couponing and geo-fencing components drive foot-traffic,
while check-in, scanning and product inspiration features provide in-store
decision support.

 

The
customizable modules allow retailers to tailor an experience to address their
own shopper behavior patterns, the key to a successful mobile experience as
stated by Patrick Collins, CEO of 5th Finger.

 

“A
customer checking-in on their mobile phone on its own does little to influence
a retailer’s bottom line. The real opportunity lies in what a retailer does
after they have the customer’s attention. Once a customer checks-in using the
store’s branded experience, that retailer has the chance to present a shopper
with information, promotions or offers those engageand influence shopping
behavior,” said Patrick.

 

These
are existing motivators; mobile is just placing them in front of a consumer at
the optimal time. Apparel and craft shoppers are not the only retailers with
these drivers, our grocer clients such as Safeway see real value in customer
purchase motivation delivered via mobile,” Patrick added.