Aprimo, a global provider
cloud-based integrated marketing software, announced a new Mobile Marketing
module for Aprimo Marketing Studio On Demand (AMS On Demand) that adds tightly
integrated text messaging (SMS) capabilities to its campaign management
offering.

 

With the new Mobile Marketing
solution, customers can launch SMS campaigns in a few simple steps –
create, launch, track and measure – from within their AMS On Demand platform, enabling
them to leverage the same segmentation, dialog and campaign management
functions used for other digital marketing channels such as email and
microsites.

 

SMS usage among consumers continues to increase globally.
Recent data from the International Telecommunications Union show that the total
number of SMS messages sent globally tripled between 2007 and 2010, from an
estimated 1.8 trillion to a staggering 6.1 trillion. Close to 200,000 text
messages are now sent every second.

 

“Mobile has become an increasingly important channel
for companies across all industries to reach their customers and
prospects,” said Lisa Arthur, chief marketing officer at Aprimo.
“Managing everything, including email, social, SMS and offline, from a
single platform ensures consistency, guarantees a better overall user
experience and gives marketers concrete data that shows how new channels such
as mobile are performing.”

 

SMS campaigns have a wide reach because text messages are
accessible on all devices and many consumers still prefer the immediacy,
brevity and ease of SMS communications. Today, more companies are using SMS to
gain new customers, build deeper relationships and create new revenue
opportunities through up-selling and cross-selling.

 

All SMS messaging capabilities are tightly integrated
within the familiar AMS On Demand platform.
This allows for smooth coordination of SMS text messaging with other digital
marketing efforts, including campaign management tools and audience data that
are critical to a comprehensive integrated marketing management (IMM) strategy.