Mobile data service revenue in Malaysia will increase at a CAGR of 4.9 percent between 2022 and 2027, driven by the steady rise in the subscriptions to higher ARPU yielding 5G services and growing adoption of higher data volume plans.
The monthly data usage in Malaysia will increase from 16.1GB in 2022 to 40.8GB in 2027, driven by the growing consumption of mobile video and social media content services over smartphones, on the back of data-centric plans offered by MNOs.
4G will remain the leading mobile technology by subscriptions in Malaysia until 2026. 5G subscriptions will surpass 4G subscriptions and go on to account for 47 percent share of the total mobile subscriptions in 2027, driven by 5G network expansion initiatives by the telecom regulator and mobile operators.
Maxis will remain the leading mobile operator through 2025. Maxis’ market leadership will be primarily driven by its strong focus on the postpaid segment with discounted bundled plans and investments in network expansion.