Mobile hotspots and USB modems to drive mobile broadband device market to 525 million by 2016

The mobile broadband device market will have an installed base of over 525 million
units by 2016.

There will be steady growth for external modems over the forecast period. This
expansion will be driven by device costs, more flexible tariffs, a shift to LTE
and growth in mobile hotspots for multiple devices, such as tablets and other
consumer electronics.

Embedded modems, however, will experience slower growth due to the higher cost
of embedding cellular capabilities and the need for additional data services.

“Strategy Analytics anticipates continued growth in mobile broadband devices as
operators improve user segmentation, such as flexible plans and content
bundling all underpinned by LTE,” said Andrew Brown, director, Wireless
Enterprise Strategies, Strategy Analytics.

“Mobile hotspots have been a highlight in this sector, typically enabling up to
five devices at a time to connect anywhere on one data plan. The growth in the
number and variety of Wi-Fi enabled devices, has considerably increased the
value proposition of these mobile hotspot devices,” Brown added.

Strategy Analytics said that superphones will be the world’s fastest growing
sub-category of wireless handsets in 2011. Global superphone sales will grow
200 percent in 2011, driven by popular models such as the Samsung Galaxy S2.

In another report, Strategy Analytics said fiber-based offerings are increasingly available across 40 countries and now
account for over twenty-five percent of all broadband packages. A key finding
from the analysis is that fixed Broadband delivers higher speeds at
significantly lower costs than traditional xDSL counterparts.

By Team
[email protected]


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