Wire-line and broadband company Connect Broadband on Friday announced it will invest Rs 257 crore in Punjab this fiscal to enable high broadband speed of 50 Mbps by deploying VDSL technology on copper network.

Connect Broadband chief executive officer Arvind Bali said the technology will enable speeds of up to 50 Mbps on copper network and deliver superior experience in a multi-device environment.

He said the existing customers could upgrade to VDSL (very-high-bit-rate digital subscriber line) speeds at no extra charge.

“The need of speed is increasing on a daily basis and only fixed-line technology can fulfil that need. The penetration and the number of smartphone users have increased to a great extent over the past few years and we have multiple users connected to a home Wi-Fi connection,” he said.

Connect, a part of the Videocon Group, has 600,000 subscribers in Punjab.