India broadcasting and cable TV market is forecast to reach $19.06 billion in FY2026 from $11.61 billion in FY2020, according to TechSci Research report called India Broadcasting and Cable TV Market.
Increasing disposable income coupled with rising urbanization changed the preferences of Indian consumers towards enhanced experience of television viewing. The concept of home theatre has been gaining traction among the new generation with people always looking for advanced viewing options and latest technologies to better their experience.
There is a rising trend for personalized experience and premium television cable and DTH offerings in India, wherein customers demand personalized channels, picture quality, multiple functionalities in set top boxes, such as different screen for children, etc.
Some of the major players operating in India broadcasting and cable TV market include Siti Networks, DEN Networks, Tata Sky, GTPL Hathway, Sun Direct TV, Dish TV India, Bharti Telemedia, NXTDIGITAL, Fastway Transmission and Asianet Satellite Communications, among others.
“Southern region accounts for more than 31 percent of the demand in India broadcasting and cable TV market and the region is expected to continue its dominance the country during the forecast period as well. Major demand in the Southern region is coming from Bangalore, Kerala, and Karnataka,” said Karan Chechi, research director with TechSci Research.