Intelsat has bagged a multi-year deal from LAMHAS, a teleport operator in India, for satellite services supporting media distribution in India via the Intelsat 20 satellite.

As per the deal, LAMHAS will be using a C-band Multiple Channels per Carrier broadcast platform on Intelsat 20, located at 68.5° East, to deliver broadcast services to new and emerging TV channels in the devotional, spiritual and patriotic genres as well as regional news programming.

LAMHAS has increased its services commitment on Intelsat 20, while also renewing its previous agreement for an extended term. Intelsat did not disclose the financial details of the satellite deal.

“Our natural growth plans include leveraging Intelsat’s satellite services because its technology is well-respected among Indian broadcasters. We look forward to continuing our partnership with Intelsat and using its satellite services to expand our broadcast customer base,” said Ajay Jain, CEO of LAMHAS.

Intelsat 20 C-band video neighborhood supports top Indian cable multi-system (MSO) and direct-to-home (DTH) operators to provide programming, reaching more than 100 million pay-TV subscribers across India.

Intelsat 20 and Intelsat 17 combined delivers content from more than 400 TV channels, making Intelsat the largest media distribution satellite provider in the region.

Terry Bleakley, managing director, Asia-Pacific Sales at Intelsat, said LAMHAS’ expansion of satellite services on Intelsat 20 will strengthen its media services capabilities for attracting new broadcast customers.